A recent Tribune editorial claims that state legislators are currently considering a ban on marijuana billboards on state highways; and if passed, the pot billboards on Highway 101 would need to come down. Contrary to the Tribune’s reporting, state law already bans advertising marijuana on Highway 101.
Following the 2016 passage of Prop 64, which bans marijuana ads by licensed marijuana businesses on billboards located on California interstate highways or state highways that cross the border of any other state, billboard owner Cliff Branch informed Diamond Cannabis Direct that the billboards will violate the law as of Jan. 2018. The cannabis billboards are slated to be removed before 2018 when Diamond Cannabis Direct becomes licensed, Branch said.
The Tribune editorial references a 2016 Sacramento Bee article that is not only outdated, but does not pertain to billboards on interstate highways. The article relates to the impact of Assembly Bill 64 on marijuana billboard advertising on non-interstate highways.
Assembly Bill 64, not to be confused with Prop 64, is currently winding through the system. In an earlier version, the bill included a plan to increase the ban on cannabis billboards to include all state highways. However, that language was stricken from the bill which is designed to strengthen and clarify state marijuana regulations.