A person drove a car off southbound Highway 101 in South County Friday morning and died, according to Cal Fire.

At about 7 a.m., the driver drove the car about 70 feet off the highway and down an embankment. Fire personnel found the vehicle lying in vegetation near the Laetitia Winery billboard.

Authorities have yet to identify the victim. It is unclear what caused the crash.

Highway 101 remains open in the area.